Finding True Consumer Attitudes: Do Validation Questions Help?

A survey with validation question was delivered to 3475 respondents to study the impact of using validation question to improve data quality. Results show that The respondents who passed the validation question had significantly older ages, higher median incomes and higher education levels. The WTP estimates with and without the respondents who fails the validation question differ significantly.


Issue Date:
2012
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/123922
Series Statement:
Poster
655




 Record created 2017-04-01, last modified 2017-08-26

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