Japanese Consumers’ Valuation of U.S. Beef and Pork Products after the Beef Trade Ban

Analysis of survey data indicates that Japanese consumers discount their willingness to pay for U.S. beef and pork relative to that of domestic products, but that the discounts have declined from 2006 to 2009. The discounts for U.S. products were greater than those imported from other countries in 2006, but the 2009 discounts were statistically indistinguishable across origins. Our findings also suggest than Japan is a receptive market for meat produced with GM-free feed and for meat products meeting full organic standards.


Issue Date:
2012-04
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/122305
Published in:
Journal of Agricultural and Resource Economics, Volume 37, Number 1
Page range:
58-76
Total Pages:
19




 Record created 2017-04-01, last modified 2017-08-26

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