The Beef CRC's 'Sustainable Beef Profit Partnerships' (BPP) project is built around the Sustainable Improvement and Innovation (SI&I) Model – a model for the design, leadership and management of projects to achieve rapid and sustained improvement and innovation, and accelerated adoption. The model is implemented through a systemic approach to project design, and the development of a number of integrated strategies to guide the targeting of priority outcomes and work plans. The emphasis is on a sustainable project methodology such that the intended outcomes can continue to be delivered long after the Beef CRC funding is terminated. Further, there is an emphasis on rapid implementation of the process in the short-term such that outcomes can be generated quickly and evidence can be provided about the efficiency and effectiveness of the project.