Consumers’ Perceptions and Attitudes of Organic Food Products in Northern Thailand

The adoption of organic production and processing is highly determined by market demand. Therefore, this is reflected in consumers’ perceptions and attitudes towards organic food products. This research draws on a survey of 390 respondents. Results indicated that the main reasons for purchasing organic food products are an expectation of a healthier and environmentally friendly means of production. Organic buyers tend to be older and higher educated than those who do not buy them. In addition, consumers’ trust in the authenticity of the goods and price are also issues. However, the main barrier to increase the market share of organic food products is consumer information.


Editor(s):
IFAMR, IFAMA
Issue Date:
Feb 15 2012
Publication Type:
Journal Article
DOI and Other Identifiers:
(ISSN #: 1559-2448) (Other)
PURL Identifier:
http://purl.umn.edu/120860
Published in:
International Food and Agribusiness Management Review, Volume 15, Issue 1
Page range:
87-102
Total Pages:
16
JEL Codes:
Q13; Q18
Note:
The International Food and Agribusiness Management Review is published quarterly by IFAMA. www.ifama.org
Series Statement:
Volume 15
Issue 1




 Record created 2017-04-01, last modified 2017-05-27

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