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Abstract
Economic illiteracy is abundant in farm management analysis. Failure to understand
that economics is the core discipline of farm-management analysis and failure
to apply the whole-farm approach leads to wrong questions being asked and
wrong answers being given. The power of economic thinking is in making sense of
resource allocation questions in farm systems characterised by much complexity
and powerful dynamics. The challenge for those who continue to work in farm
management economics is to re-establish theoretically sound farm-management
analysis based on economics as the core discipline.