Attitudes of Maltese Consumers Towards Quality in Fruit and Vegetables in Relation to Their Food-Related Lifestyles

Consumers’ interest in quality aspects of food products has significantly increased. The objective of this study is to examine the influence that Maltese consumers’ lifestyles have on their attitudes towards quality features of fruit and vegetables. To achieve our objective we used the Food-Related Lifestyle approach and carried out a telephone survey during February 2010 in Malta. Consumer profiles were identified through segmentation analysis, taking into account five aspects: (i) subjectivity of quality; (ii) consumer difference; (iii) intangible dimensions; (iv) in-formation environment; (v) and price.


Editor(s):
IFAMR, IFAMA
Issue Date:
Nov 01 2011
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN: 1559-2448 (Other)
PURL Identifier:
http://purl.umn.edu/117602
Published in:
International Food and Agribusiness Management Review, Volume 14, Issue 4
Page range:
21-35
Total Pages:
16
Note:
www.ifama.org
Series Statement:
Volume 14
Issue 4




 Record created 2017-04-01, last modified 2017-05-27

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