Effective Marketing of Hass Avocados: The Impacts of Changing Trade Policy and Promotion/Information Programs

U.S. avocado producers faced major economic challenges in 1996, when opening of the U.S. market to Mexican avocados was approved. Fearing introduction of new pests and diseases as well as severe economic impacts, U.S producers were able to gain a phased opening of regional markets and legislation authorizing an assessment of 2.5 cents per pound on all Hass avocados sold in the U.S. to support promotion programs. Promotion programs expanded demand sufficiently to maintain real producer prices even though Mexican imports exceeded USDA forecasts by a factor of three.


Keywords:
Editor(s):
IFAMR, IFAMA
Issue Date:
Nov 01 2011
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN: 1559-2448 (Other)
PURL Identifier:
http://purl.umn.edu/117600
Published in:
International Food and Agribusiness Management Review, Volume 14, Issue 4
Page range:
37-50
Total Pages:
14
Note:
www.ifama.org
Series Statement:
Volume 14
Issue 4




 Record created 2017-04-01, last modified 2017-05-27

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)