Food demand analysis is dominated by the econometric estimation of demand systems based on aggregate market data and steady progress has been made in analytical techniques. Yet some issues have been neglected in food demand analysis which are crucial for understanding recent consumption trends in industrialised countries. Three of these issues are dealt with here: analysis of food demand at the retail level; influence of health information on food demand; and importance of product quality for food demand. It is shown that answers to important questions in these areas can be given when large and unconventional data sets are used.