The "more is less" phenomenon in Contingent and Inferred valuation

2011) using the Contingent valuation (CV) as well as the Inferred valuation (IV) method (Lusk and Norwood 2009b). We find that when moving in the context of a familiar market for consumers (i.e., the food market) we only observe weak effects of inconsistencies. In addition, we find that the IV method is no better (and no worse) than the CV method in generating more consistent preference orderings. Surprisingly, we also find that the IV method generates higher valuations than CV, rendering one of its advantages of mitigating social desirability bias questionable.


Issue Date:
Sep 02 2011
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/116013
Page range:
1-12
Total Pages:
12
JEL Codes:
C9; C93; D12; Q51




 Record created 2017-04-01, last modified 2017-08-26

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