An Exploratory Modeling of The Decision Process of New Product Selection by Supermarket Buyers
1987
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Details
Title
An Exploratory Modeling of The Decision Process of New Product Selection by Supermarket Buyers
Author(s)
McLaughlin, Edward W.
Rao, Vithala R.
Rao, Vithala R.
Issue Date
1987
Publication Type
Working or Discussion Paper
DOI and Other Identifiers
10.22004/ag.econ.115801
Record Identifier
https://ageconsearch.umn.edu/record/115801
PURL Identifier
http://purl.umn.edu/115801
Language
English
Total Pages
17
Series Statement
Working Paper
4
4