Modern food retailers and traditional markets in developing countries: Comparing quality, prices, and competition strategies in Thailand

Supermarkets and hypermarkets are expanding rapidly in many developing countries. While consequences for farmers and consumers were analyzed recently, little is known about the implications for traditional retail formats such as wet markets. Using data from a market survey in Thailand and hedonic regression models, we analyze quality and prices for fresh vegetables from different retail outlets. Compared to wet markets, modern retailers sell higher quality at higher prices, indicating that they are primarily targeting better-off consumers. Hence, they are not directly competing for the same market segments. Yet there are signs that modern and traditional markets will gradually converge.


Issue Date:
2011-04
Publication Type:
Working or Discussion Paper
PURL Identifier:
http://purl.umn.edu/108348
Total Pages:
31
JEL Codes:
C21; L15; Q13
Series Statement:
Discussion Paper
2




 Record created 2017-04-01, last modified 2017-04-04

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