A coordenação agroindustrial citrícola brasileira e os novos recursos de poder: dos políticos aos jurídicos

O presente trabalho mostra que os recursos políticos e jurídicos tornaram-se tão ou mais estratégicos para citricultores e processadores de suco no Brasil que os próprios recursos financeiros, tecnológicos e organizacionais. Também, apresenta uma análise da governança citrícola brasileira atual, que está pautada por estratégias diferentes entre citricultores e processadoras: os citricultores e sua principal associação pautam suas principais ações nas utilizações de recursos políticos e algumas grandes processadoras de suco avançam com utilizações de recursos jurídicos. Esse embate revela um novo entrave para a conquista de resultados positivos pelos citricultores na rede de poder atual, pois os mandados judiciais revelam que o contrato de fornecimento de laranja tornou-se um instrumento de poder fundamental nessa rede de coordenação, causando ganhos estratégicos para as processadoras de suco após quatro anos de conquistas de recursos políticos significativos por parte dos citricultores, especialmente do estado de São Paulo.------------------------------------This essay shows that the political and legal resources, for citrus farmers, became as much strategic as financial, technological and organizational resources themselves. It This essay shows that the political and legal resources, for citrus farmers, became as much strategic as financial, technological and organizational resources themselves. ItThis essay shows that the political and legal resources, for citrus farmers, became as much strategic as financial, technological and organizational resources themselves. It presents an analysis of Brazilian citrus business governance, which is guided by different strategies between citrus farmers and processing plants: the citrus farmers and their main association guide their actions into using political resources while some big juice processing plants advance by using legal resources. This opposition represents a new obstacle to the conquest of positive results by citrus farmers in the current power network, because court orders shows that the supplying contracts of orange became an instrument of fundamental power into this coordination network, causing strategic gains for the juice processing plants after four years of significant political resource conquests by citrus farmers, specially in Sao Paulo state.


Variant title:
The coordination of Brazilian citrus agribusiness and the new resources of power: From political to legal resources
Issue Date:
2008-07
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/106119
Total Pages:
19




 Record created 2017-04-01, last modified 2017-08-22

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