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Abstract
We used the 2009 Southern Cotton Precision Farming Survey data collected from farmers in
twelve U.S. states (Alabama, Arkansas, Florida, Georgia, Louisiana, Missouri, Mississippi, North
Carolina, South Carolina, Tennessee, Texas, and Virginia) to understand why farmers do not
adopt seemingly profitable precision farming technology. Farmers provided cost, time
constraint, satisfaction with the current practice and other as reasons for not adopting
precision farming technology. Results from a multinomial logit regression model indicated that
manure application on field, more formal education, larger farm size, participation in
conservation easement or agricultural easement generally decreases the probability of
nonadoption of precision agriculture in cotton production.