Estimates of Florida Department of Citrus Promotional Impacts on Orange Juice Demand Based on Time-Series and Cross-Sectional Data

In this study, city-by-city, weekly grocery store sales data were used to estimate the impacts of the FDOC, TV, RADIO and HC promotional programs. The estimates indicate that the RADIO program was effective, having a B/C of 1.4. For the TV and HC programs, benefits were less than costs.


Subject(s):
Issue Date:
Dec 31 2009
Publication Type:
Report
PURL Identifier:
http://purl.umn.edu/104334
Total Pages:
19
Series Statement:
Research Paper
2009-5




 Record created 2017-04-01, last modified 2017-08-22

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