An Analysis of Wal-Mart Refrigerated Orange Juice Sales

In this paper, estimates of the impacts of various factors on the refrigerated OJ sales in Wal-Mart (WM) stores are presented. Data on WM stores, as well as grocery stores doing $2 million or greater annual business, across 52 Nielsen city markets (including the remaining U.S.) were studied. Since WM does not have stores in San Diego, this market was omitted. Weekly data for each city from week ending 3/11/06 through 3/01/08 (104 weeks) were included in the analysis. The relationship between WM refrigerated OJ dollar sales per store and 1) WM and $2million store prices, $2 million store promotions, a dummy variable to test whether sales may spike during periods when some consumers receive their paychecks (middle or end of the month), the number of same and new WM stores in the city, and seasonality variables, were studied.


Subject(s):
Issue Date:
Jul 21 2008
Publication Type:
Report
PURL Identifier:
http://purl.umn.edu/104322
Total Pages:
14
Series Statement:
Research Paper
2008-4




 Record created 2017-04-01, last modified 2017-04-04

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