Revitalized interest in biobased or renewable ingredients in manufacturing has emerged in recent years due to rising real petroleum prices, concerns regarding environmental impacts of crude oil, and national security issues related to petroleum resources. This research analyzes the complexities of renewable supply chains. In particular, polymers manufactured from renewable feedstocks will augment various industrial markets, such as plant material used as a renewable ingredient in paint manufacture, partially substituting for crude oil derivative ingredients. The analysis defines polymer industrial supply chains and estimates the market opportunity for renewable polymers. A section of the analysis is devoted to complementary assets as a new product development bridge to supply chain issues.