ANALISE DO COMPORTAMENTO DOS CONSUMIDORES DE CAFE NO MUNICIPIO DE LAVRAS, MG.

Reduction in coffee consumption has required from coffee organizations the development of marketing techniques so as to creating value to their product as well as reaching consumer’s satisfaction. This work aimed at identifying questions on coffee consumers’ desires, perceptions, preferences and habits in Lavras, MG. The conclusive/descriptive research model was used, by means of which primary data were gathered through personal/individual surveys using structured questionnaires. It was verified that consumers are not loyal to coffee brands and that the determining factors in theirs choices are taste, price and yelding. Packaging must feature information on production site, manufacture and expiration dates, type, product classification, as well as information on the warrant stamp, yelding and brand.


Variant title:
AN ANALYSIS ON THE BEHAVIOUR OF COFFEE CONSUMERS IN LAVRAS, MG.
Issue Date:
2002
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/101917
Published in:
Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations, Volume 4, Number 2
Page range:
1-11
Total Pages:
11




 Record created 2017-04-01, last modified 2017-04-04

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