Local Food Marketing: Factors for Growth of Small Agri‐food Businesses in the UK

This study aims to understand local food and explore the barriers to development for small innovative food businesses. Research was conducted through depth interviews and a survey in North‐West England. Results indicate that small business success can be subjective and performance dependent on business aims. Identified were issues concerning access to finance, burden of regulations and the need for support from industry networks and government. Lack of an official and recognised definition of the term “local food” had implications for marketing strategy. Small businesses recognise that customers are increasingly concerned with food provenance and traceability, but that they and their representative associations need to do more to make these links.


Editor(s):
Schiefer, Gerhard
Fritz, Melanie
Rickert, Ursula
Issue Date:
2010-10
Publication Type:
Conference Paper/ Presentation
DOI and Other Identifiers:
ISBN 978-3-941766-03-7 (Other)
PURL Identifier:
http://purl.umn.edu/100458
Page range:
49-61
Total Pages:
13




 Record created 2017-04-01, last modified 2017-04-26

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